CMSWire on contact center quality assurance

Melissa Copeland shares QA strategies in CMSWire, highlighting how AI enables full call review and how composite scoring improves agent coaching and customer outcomes.

Melissa Copeland shares QA strategies in CMSWire, highlighting how AI enables full call review and how composite scoring improves agent coaching and customer outcomes.

Melissa Copeland, Founder of Blue Orbit Consulting, has been recognized by ICMI as one of the 'Top 25 Thought Leaders' of 2026. Discover why her vision for Agentic AI and service design is setting the standard for the future of the industry.
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Melissa Copeland warns in Reworked that AI isn't a shortcut for broken processes. She explains why clean data and documented workflows are the only path to real ROI, stressing that without human oversight, AI simply "speeds wrong and frustrating information."
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Melissa Copeland shares insights in CMSWire on how CRMs and AI shape the digital experience stack. Learn what sits at the center of customer data and personalization.
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